What America's shopping mall decline means for social space

  • に公開 2018/04/06
  • The mall was America’s third place - for better or for worse.
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    Our lives are lived in 1 of 3 places, the home, the workplace and the “third place,” which is anywhere outside of those two.
    Toward the end of the 20th century, the regional shopping mall had become that third place, the hang-out spot in suburban America. This was largely by design - an immigrant architect created the first mall in the vision that it would be a community gathering place.
    The plan didn’t work out as he intended. While malls did take off, they more often than not couldn’t quite catch on as ideal “third places.” But with an estimated 25% of shopping malls expected to close in the next five years, there’s an opportunity to re-examine where Americans spend their time and what could be the next iteration of the third place.
    Further reading for those interested in this subject, I recommend the following books and articles:
    Ray Oldenburg's The Great Good Place - he coined the term 'third place' and set the theory for the 8 qualities mentioned in this video: www.amazon.com/Great-Good-Place-Bookstores-Community/dp/1569246815
    New Yorker's 2006 profile of the creator of regional shopping malls: www.newyorker.com/magazine/2004/03/15/the-terrazzo-jungle
    On the role US tax policy played in the shopping-center boom of the 1950s and 1960s: www.jstor.org/stable/2169635?seq=1#page_scan_tab_contents
    & Vox's Matt Ylgesias on the coming ‘retail apocalypse’ in the states: www.vox.com/new-money/2017/5/4/15124038/regional-mall-apocalypse
    p.s. here is Toto's Africa (playing in an abandoned shopping centre) jpclips.net/video/D__6hwqjZAs/ビデオ.html
    Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out www.vox.com.
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コメント数 • 2 709

  • Vox
    Vox  年 前 +783

    For those wondering about title graphic at :33, it's Cecil Robert's - Toto- Africa (playing in an empty shopping centre)! jpclips.net/video/D__6hwqjZAs/ビデオ.html

    • Voidisyinyang Voidisyinyang
      Voidisyinyang Voidisyinyang 9 ヶ月 前

      For those wondering - it's "Southdale" mentioned as the first mall - in Minnesota - where the MegaMall is also. And malls are part of the Geography of Nowhere (book by James Kunstler). Try sitting on the floor in a mall and reading - where the light is nice and bright (you might get threatened with arrest). Or try protesting against all the clothes sold in malls made by young female slaves - then the "shoppers" might get too "scared" or - the mall cops might slash your tires. Welcome to the 3rd place - Corporate-State Open Prisons.

    • nze
      nze 9 ヶ月 前

      Why not just convert normal airports into a hybrid airport with mall inside?

    • SonicSP
      SonicSP 11 ヶ月 前

      Vox I’ll still choose the first option. I just love malls, at least over in the country where I live.
      Didn’t really enjoy US malls that much though when I lived there for a few years.

    • Lunga Mnisi
      Lunga Mnisi 年 前

      Thought it was Sandstorm by Darude

    • Solunaqua
      Solunaqua 年 前

      Harley Love That ‘random’ video has more views than this one.

  • Arturo Bugarin Correa
    Arturo Bugarin Correa 4 時間 前

    More than 3 in four people....so four?

  • Moises Santos
    Moises Santos 3 日 前

    I keep hearing that malls will close and are all over the nation, however here in Southern California I haven’t seen any close and are actually getting remade even bigger like in Los Angeles, the Beverly Center is an example. Or maybe California is excluded from the shopping mall phenomenon lol

  • Lore glamz
    Lore glamz 4 日 前

    Malls are fun... Well can be .
    I live in a city so our malls are full most times or semi on weekdays and the experience from a mall is not the same as shopping on Amazon,eBay ,macari ect.... Much rather go in person and browse and talk to actual people and eat snacks in a mall than stay at home or order online .. online is good for some things but that's very boring . Malls are going out because people have gotten very antisocial and lazy but I get it cause like I said I shop online too for some things but a physical store be it indoormall or strip mall to outdoors one...well I rather have human interaction and scenery and experience than glued to my phone for every shopping need.

  • Xerdoz
    Xerdoz 16 日 前

    Just stay at home, alone.

    • Scott
      Scott 3 日 前

      I am 38 years old and I hate malls. I would rather go to a park and spend time with my wife and daughter. I don't need someone trying to get me to spend money I don't have on things I don't need. I would rather spend my money on experiences. We have traveled the world and gotten to experience things that I never even dreamed I would growing up in rural Oklahoma. I want to continue to travel and see the world with our daughter. Material things feel like a waste if they don't serve a daily function. I think it is a complete waste of money if you have something that you can go an entire year without using.

  • josh parker
    josh parker 19 日 前 +1


  • Darth Revan
    Darth Revan 21 日 前

    My third place is a buy here pay here 0.o

  • Darth Revan
    Darth Revan 21 日 前

    Id choose a actual mall...

  • Colton Stover
    Colton Stover 21 日 前

    Tulsan be giggling while we sit at the gathering place

  • Equinox
    Equinox 21 日 前

    Malls are just clothing store centers now

  • Melon
    Melon 23 日 前

    Close to where I live there is a large mall called “Nacka Forum” (it’s in Sweden) and it has only underground parking and lots of buses and soon a subway line will be extended to there and it will become even more accessible to non car users like most millennials. Nacka Forum is in my opinion a good example for how a mall should be.

  • Amet Alvarez
    Amet Alvarez 26 日 前

    AMZN . 200 BN IN REVENUE . 900 BN IM MARKET CAP . AMZN still growing

  • houchi69
    houchi69 26 日 前

    Am I the only who saw 0 value in this video?

  • utterbullspit
    utterbullspit 26 日 前

    Malls just aren't that easily accessible. Not many people live near a mall and people usually have to travel a little while to get to a mall. And the size of the parking lots are ridiculous!

  • dandanthetaximan
    dandanthetaximan ヶ月 前 +1

    Why not just go to a park? Is this not what parks are for? There is a city park with a pool, playground, basketball and tennis courts, baseball and soccer fields a half block down the street from me. Almost always people hanging out there, even when it’s hot outside.

    • Scott
      Scott 3 日 前

      We go to the park, library and pool all the time. We also go to the zoo often.

  • sam sam
    sam sam ヶ月 前 +1

    Next level narration. Very articulated.

  • tdolz
    tdolz ヶ月 前


  • Nathaniel Stowe
    Nathaniel Stowe ヶ月 前

    Yang Gang

  • Guilherme Tonon
    Guilherme Tonon ヶ月 前

    man, you were almost whispering

  • Kenneth Garcia
    Kenneth Garcia ヶ月 前

    "Great Third Places!" It was not about the place, it was about the change in religion. Americans abandoned the traditional third places of traditional religion and opted for the new religion which is materialism!

  • MayaFox Studios
    MayaFox Studios ヶ月 前

    Since I don’t have a credit card, the only place I can buy my altar supplies and incense is at the local pagan shop in my favorite mall. I love that place, but I’m afraid that when I’m older it’ll be gone..

  • jbrynolfsson
    jbrynolfsson ヶ月 前

    Vox is just soooo good!

  • Sophia Marinez
    Sophia Marinez ヶ月 前

    Third place?🤔... 🙀school

  • Satanas
    Satanas ヶ月 前

    I like the mall mainly for food courts

  • all my friends are dead

    Malls just dont fit for the millenial or gen z’s. Personally, i dont find having to rummage through a crowd to buy something when i can just go on my my laptop and them on amazon, and next day ship it.

  • ray hanes
    ray hanes ヶ月 前

    The public beaches in downtown Detroit? I stay in Detroit. What are you going on about?

  • ray hanes
    ray hanes ヶ月 前

    The mall used to be the hangout. It had everything you needed. I miss the 90s but I think I'd miss Amazon more.

  • QuarioQuario54321
    QuarioQuario54321 ヶ月 前

    My third place is my commute or the store

  • exodous02
    exodous02 ヶ月 前

    oops, accidentally clicked on a vox video. I'll get my info elsewhere. . .

  • Olive
    Olive 2 ヶ月 前

    omg the mall interior they were filming was montgomery mall like 5 minutes from my house in maryland!

  • Lopez Hamilton
    Lopez Hamilton 2 ヶ月 前

    Though I agree with all of this, as a washingtonian I think the National Mall may serve as a good example for this video but is a poor example in real life. A better example, from the local perspective would be Malcolm X park. In fact, any neighborhood park is a better suited third place than a downtown park.

  • Patrick O'Donnell
    Patrick O'Donnell 2 ヶ月 前 +1

    Nobody has any disposable income and everything is so goddamn expensive.

  • Jennifer Ellynn Scharp
    Jennifer Ellynn Scharp 2 ヶ月 前

    The more you use Facebook the worse you feel

  • Rico
    Rico 2 ヶ月 前

    laughs in filipino

  • Tyler
    Tyler 2 ヶ月 前

    I love the mall and I’m an unemployed 16 year old who can’t drive 🤷🏻‍♀️ Usually bus routes go right to a major mall.

  • Khadijah Frye
    Khadijah Frye 2 ヶ月 前

    I honestly don't care that mainstream malls are dying, now I get to watch more Dan Bell dead mall series lol

  • franki3Ru550
    franki3Ru550 2 ヶ月 前

    So what people are just gonna stay home forever and shop online?..so boring

  • franki3Ru550
    franki3Ru550 2 ヶ月 前

    In Toronto all the malls are always packed.. so I don’t see the decline maybe in the States

  • Ramon Caluag
    Ramon Caluag 2 ヶ月 前

    Mall Culture on the Phil. Is soooo high look at the biggest malls

  • Tina.M.
    Tina.M. 3 ヶ月 前

    Because of online shopping!!! Duhhh

  • 1111 99900
    1111 99900 3 ヶ月 前

    I like 80's/90's suburban mall culture, I know its kitschy but I like a slower paced homey lifestyle

  • Firt Name Last Name
    Firt Name Last Name 3 ヶ月 前

    Useless video -_-

  • Element Creator
    Element Creator 3 ヶ月 前

    Why tore down the malls? You can make the into High Schools...

  • Jacob Youngblood
    Jacob Youngblood 3 ヶ月 前

    Blame game: Apple

  • Leif Harmsen
    Leif Harmsen 4 ヶ月 前

    I missed the mall thing. Never liked them.

  • Dan O
    Dan O 5 ヶ月 前

    Montgomery mall !!!

  • Random Videos
    Random Videos 5 ヶ月 前

    My third place is Traffic!

  • jeremy zisman
    jeremy zisman 5 ヶ月 前

    Leave the malls alone

  • Cosmic Stoner
    Cosmic Stoner 5 ヶ月 前

    Yeah but in my town everytime people find a public place to start hanging out the police show up and make everyone stop socializing and leave because they love harassing teenagers and young adults here in central texas..... smfh. 😡

  • Kevinb1821
    Kevinb1821 5 ヶ月 前

    jpclips.net/video/Rw-T0G6XdWA/ビデオ.html this story is a direct ripoff of the good stuff channel

  • Kevinb1821
    Kevinb1821 5 ヶ月 前

    Every damn story is “what you need to know” or “why it matters”

  • TheCriminalViolin
    TheCriminalViolin 5 ヶ月 前

    This could've been made WAY better honestly. It certainly isn't too bad, but, for the level of well done content you tend to produce, this felt lacking, and, it didn't really flow well.

  • Keaton Wetzel
    Keaton Wetzel 5 ヶ月 前

    This was my literal thesis top to get my master's degree in city planning if any of you are interested in reading 75 pages about this topic

  • Wendy Lim
    Wendy Lim 5 ヶ月 前

    The malls can be an alienating experience for us who don't have that much money to splurge. I remembered shopping in one of the malls in my younger days in one the big shopping malls in South East Asia and ended up even poorer, more lonely and more unhappy with my life. And the Asian mall culture can be also quite intimidating(i.e. If you happen to meet some rude Asian people from your workplace, it can also turn out to be an uncomfortable experience). So, I think shopping malls does not serve to improve our quality of life unless we have some extra money to splurge or something specific to buy or don't mind the crowds.

  • Evan Sinc
    Evan Sinc 5 ヶ月 前

    Yo did they just play Africa by Toto?

  • jeremiah sailor
    jeremiah sailor 5 ヶ月 前

    Make downtowns great again!!!!... a good example is the Claremont village a small hardly known area but a cool “3rd place”.

  • DansFunMovies
    DansFunMovies 5 ヶ月 前

    I wouldn't miss shopping Malls.

  • Benedetto Zangri
    Benedetto Zangri 5 ヶ月 前

    I think my third place is a local surfer beach on Long Island . I don’t know I have a boogie board can I ride the waves for like six months Of year .

  • Tom H.
    Tom H. 5 ヶ月 前

    Who cares? Anyone under 70 is on social media. (Yes, even old fart boomers are on Facebook.)

  • Charmedone9805
    Charmedone9805 5 ヶ月 前

    malls dont seem to be declining by me at all i think it depends on the area.

  • jert opp
    jert opp 5 ヶ月 前

    There will always be something like Starbucks, bar, hobby shop, etc. To go to.

  • Weight Loss Ninjas
    Weight Loss Ninjas 5 ヶ月 前

    I work from home and I've gone weeks without leaving my house. My food is even delivered to me thanks to Green Chef (I talk about this in my channel) and I like it that way.

  • Agnaye Ochani
    Agnaye Ochani 5 ヶ月 前

    Video about death of malls with a half second soundclip of Africa

    Top comments about Africa

  • Lons Cailo
    Lons Cailo 5 ヶ月 前

    We need more third places in America that aren't malls! You seriously cannot do anything outside without being expected to spend money, it's sad, and I feel like that's why there are less and less people going outside... We need to feel a sense of community in this country, it feels so lonely and monotonous: work, go home, stay inside on the internet, and repeat...
    Even parks are empty now a days...

  • Ivana Malec
    Ivana Malec 5 ヶ月 前

    oh wow america discovers public space. cute

  • Jackson Mancuso
    Jackson Mancuso 6 ヶ月 前

    I think the third place of the mall was too corporate and now that we can, we are pushing it to the digital space in favor of more local and community oriented establishments. Look at Los Angeles, more specifically Venice. The streets there act as shopping market places with each establishment providing a unique yet specific service from cheeses to candles. There are more farmers markets than ever before. Theme park attendance is at all time high. I don't think third places are declining, just shifting

  • Prince Zaqat
    Prince Zaqat 6 ヶ月 前

    1 9 v o x w a v e 9 6

  • Some One
    Some One 6 ヶ月 前

    I like outlet malls ... smaller and everything I need is there. shopping online sux. You never know what you'll end up with...

  • BronzeChicken
    BronzeChicken 6 ヶ月 前

    I don't think all malls will die though, I think some of the midrange malls will yes, but a good few of the higher end ones, most of them, imo that are destinations to go purchase like two or three we have here in Myrtle Beach will thrive for a while due to the simple fact people are social creatures and a fully home and work involved life are no fun. Apps like MeetMe aren't the cure for social interaction either, people are still social creatures, and will always find ways to go out. I figure that'll be what cause amazon and such to plato in coming years.
    I do think that we as a nation are going through a reshaping, but I don't think that fully online interaction and purchases will be the answer. I do think that shortly, within the next five years, online interactions and purchase per year's growth will plato. Because people will realize they miss going out, and physical malls, stores etc will experience growth due to people just simply wanting to go out.

  • K
    K 6 ヶ月 前

    Some of the re-purposed malls have been turned into apartments, with a handful of shops left in the old food court areas. (Coffee shops, dry cleaner, florist, those kinds of things) Other areas are turned into indoor park areas for the residents to meet and gather. I personally think this is a much better use of the space as opposed to endless big box stores. There's so little to do near where I live and the mall hasn't been enjoyable for me since I started rethinking my consumption habits. I don't want to "hang out" at the mall because I'll just buy things I don't need. Even if you go "mall walking", you're still probably eating at the food court and making one or two purchases.

  • Madeline Fields Halva
    Madeline Fields Halva 6 ヶ月 前

    It certainly doesn't help that the mall where I live is owned by criminals.

  • Eric Hope
    Eric Hope 6 ヶ月 前

    Malls will be back. Ultimately, they're a good idea: Everything you need in one place. What we are seeing is the popularity of online shopping outdoing in-person shopping. The needle WILL swing the opposite direction eventually, though. Or perhaps I should say it'll normal out. There's a place for malls, and there's a place for online. Like anything in the States/the West, once a formula proves successful, it quickly gets overdone. And that's what's happened with malls: Overkill. All the developers wanted to a quick buck while they could, so they all jumped on the bandwagon, opening malls at a dizzying rate, until there was market saturation. But the gravy train doesn't run forever. There's a new cultural force now (online shopping), so we have to make way for it. Malls will decline, but they won't ever go away (nor should they). The retailers who can adapt to the change best will be the ones who survive.

  • Rusty Beatty
    Rusty Beatty 7 ヶ月 前

    Minimum wage didn’t kill the mall higher taxes and stiffer regulations on business did that most of the big retailers like Sears,Montgomery Wards,JC Penny’s,Dillard’s,Toys R Us and others have gone out of business or had to file for bankruptcy and had to restructure their companies witch meant they had to close stores witch most of the small to medium sized malls either closed for good or started dying shortly thereafter because of the loss of these stores and eventually closed their doors within a 2 to 3 years after the loss is the real reason for the large number of malls closing for good and as for minimum wages it didn’t help much to if minimum wage was 10 dollars an hour and taxes were a flat rate of 2.5% percent across the board this might have saved 60% of all malls the that have already closed from having to do so.

  • Rob
    Rob 7 ヶ月 前

    Really good video with great points.

  • Joe mariconadas
    Joe mariconadas 7 ヶ月 前 +1

    So, the mall is a bad idea, because it's about shopping instead of interacting?? HOW EXACTLY is sitting on a couch with a phone texting and messaging on Social media interacting? Yes, the mall is about shopping, but if a mall has the proper facilities, it can be made for interacting as well. Many malls have indoor parks and playgrounds. When I was growing up in the 80's, malls all had playgrounds where kids were definitely making friends, while parents were chit chatting with each other. At least a busy mall is a lot more nice to see than a bunch of young lazy asses sitting at home and texting,.

  • V42
    V42 7 ヶ月 前

    My third place is the gun range

  • Hugh Tube
    Hugh Tube 7 ヶ月 前

    More Mall Culture - jpclips.net/video/YmWTHCHHzZY/ビデオ.html !

  • Amristar
    Amristar 7 ヶ月 前

    We have plenty of malls in my country. Our malls are not dead. It's still fun to be able to ride to the malls and shop and eat and buy things. We have lots of malls in my country. It's more fun in my country!

  • Neurotic Sos
    Neurotic Sos 8 ヶ月 前

    I want more malls to close so we can have cool abandoned malls as third places

  • pkunkbwok
    pkunkbwok 8 ヶ月 前

    I dunno, when I was in high school everybody would turn up at the mall on Friday evening (after dinner if they were gonna eat with their parents that night), to find out what was going on, what people were gonna do, who was having a party, etc etc. and to see people and be seen. It isn't like we couldn't have just used phones to hook up, but I guess the problem with just calling around is that it's deliberate; you have to have some idea of who to get in touch with, whereas if everyone's hanging out in the same place you'll pick up information you weren't actively looking for. Also the mall proper is a lot less proprietary than a Starbucks; if you hang out in a coffee shop for hours without buying anything they'll start giving you dirty looks. Anyway, if you were a kid in the 80s and 90s, the weekend started at the mall. n.n

  • SuperKing604
    SuperKing604 8 ヶ月 前

    oh god there are plenty of 3rd places, I like vox but sometimes you guys everything a problem.

  • Gee Speller
    Gee Speller 8 ヶ月 前

    Glad these dumps are gone

  • Julio CG
    Julio CG 8 ヶ月 前

    Literally don't even have a "3rd place," never really did. This is weird and eye opening...

  • Emmanuel J. Okey I
    Emmanuel J. Okey I 8 ヶ月 前

    Malls tend to be close to other malls in nearby districts. The malls that are more luxurious tend to survive. Another thing is that people would rather drive longer distances to a mall that's further away when they are in the mood to spend money and go to the closer mall just to visit but not really spend.

  • Jonty Sherson
    Jonty Sherson 8 ヶ月 前

    my closest mall is close by train and walk or bus but i don't have a train station by me

  • Len Calimot
    Len Calimot 8 ヶ月 前

    The Mall here in the Philippines never run’s out of people!

  • Limitless 1
    Limitless 1 8 ヶ月 前

    This video has an agenda
    It is subtile
    But it is there !!!

  • Gerald Parker
    Gerald Parker 8 ヶ月 前

    Churches are an important social space. Many have programmes of various kinds during the week (studies, youth groups, prayer meetings, church banquet socials, etc.) One should take them into consideration.

  • Wayne
    Wayne 8 ヶ月 前

    I thought malls were originally designed to be living communities...

  • Kenneth Rosario
    Kenneth Rosario 8 ヶ月 前

    I can’t afford to go shopping and pay bills wtf how is this a surprised ????

  • Alejandro rodriguez
    Alejandro rodriguez 8 ヶ月 前

    What i will miss about mall is a the cheap food court.

  • Jesus Montes
    Jesus Montes 8 ヶ月 前

    The malls are the soon to be ghost towns well so long, farewell, goodbye

  • singergrrl77
    singergrrl77 8 ヶ月 前

    I definitely support my local coffee shops they are an excellent third-place to foster community conversation and a relaxing wonderful atmosphere where I feel calm and not overstimulated. Great job on this video

  • Benedict Dela Cruz
    Benedict Dela Cruz 8 ヶ月 前

    so dep . . . ?

  • Bipin Maharjan
    Bipin Maharjan 9 ヶ月 前

    more than 3 in 4... what?

  • Zachery Alderton
    Zachery Alderton 9 ヶ月 前

    How many years in mall business

  • thebookofgenises
    thebookofgenises 9 ヶ月 前

    anyone else watch this at 2x speed? lol

  • Kunal Chatterjee
    Kunal Chatterjee 9 ヶ月 前

    0:29 I heard you Bongo Cat :3

  • Joe mariconadas
    Joe mariconadas 9 ヶ月 前 +6

    Suburbs "lacked quality"? THEN, EXPLAIN!!!! Why did people move to those suburbs IN MASSES. If the city centers were so good, why did they abandon them and moved out?? THEY HAD ENOUGH OF LOW QUALITY OF LIFE. Noise, dirt, ghettos, weirdos, traffic, crime and most of all SPACE. People moved to the suburbs to GET THE QUALITY OF LIFE, with a back yard, having their own house, peace and quiet and not being squeezed like sardines in a tight city environment.

  • Nate Morey
    Nate Morey 9 ヶ月 前 +1

    It's their own fault, they basically banned young people, now it's coming back to bite them.