What America's shopping mall decline means for social space

  • に公開 2018/04/06
  • The mall was America’s third place - for better or for worse.
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    Our lives are lived in 1 of 3 places, the home, the workplace and the “third place,” which is anywhere outside of those two.
    Toward the end of the 20th century, the regional shopping mall had become that third place, the hang-out spot in suburban America. This was largely by design - an immigrant architect created the first mall in the vision that it would be a community gathering place.
    The plan didn’t work out as he intended. While malls did take off, they more often than not couldn’t quite catch on as ideal “third places.” But with an estimated 25% of shopping malls expected to close in the next five years, there’s an opportunity to re-examine where Americans spend their time and what could be the next iteration of the third place.
    Further reading for those interested in this subject, I recommend the following books and articles:
    Ray Oldenburg's The Great Good Place - he coined the term 'third place' and set the theory for the 8 qualities mentioned in this video: www.amazon.com/Great-Good-Place-Bookstores-Community/dp/1569246815
    New Yorker's 2006 profile of the creator of regional shopping malls: www.newyorker.com/magazine/2004/03/15/the-terrazzo-jungle
    On the role US tax policy played in the shopping-center boom of the 1950s and 1960s: www.jstor.org/stable/2169635?seq=1#page_scan_tab_contents
    & Vox's Matt Ylgesias on the coming ‘retail apocalypse’ in the states: www.vox.com/new-money/2017/5/4/15124038/regional-mall-apocalypse
    p.s. here is Toto's Africa (playing in an abandoned shopping centre) jpclips.net/video/D__6hwqjZAs/ビデオ.html
    Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out www.vox.com.
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コメント数 • 2 863

  • Vox
    Vox  6 ヶ月 前 +735

    For those wondering about title graphic at :33, it's Cecil Robert's - Toto- Africa (playing in an empty shopping centre)! jpclips.net/video/D__6hwqjZAs/ビデオ.html

    • Voidisyinyang Voidisyinyang
      Voidisyinyang Voidisyinyang ヶ月 前

      For those wondering - it's "Southdale" mentioned as the first mall - in Minnesota - where the MegaMall is also. And malls are part of the Geography of Nowhere (book by James Kunstler). Try sitting on the floor in a mall and reading - where the light is nice and bright (you might get threatened with arrest). Or try protesting against all the clothes sold in malls made by young female slaves - then the "shoppers" might get too "scared" or - the mall cops might slash your tires. Welcome to the 3rd place - Corporate-State Open Prisons.

    • nze
      nze ヶ月 前

      Why not just convert normal airports into a hybrid airport with mall inside?

    • SonicSP
      SonicSP 3 ヶ月 前

      Vox I’ll still choose the first option. I just love malls, at least over in the country where I live.
      Didn’t really enjoy US malls that much though when I lived there for a few years.

    • Lunga Mnisi
      Lunga Mnisi 4 ヶ月 前

      Thought it was Sandstorm by Darude

    • Solunaqua
      Solunaqua 6 ヶ月 前

      Harley Love That ‘random’ video has more views than this one.

  • Neurotic Sos
    Neurotic Sos 3 日 前

    I want more malls to close so we can have cool abandoned malls as third places

  • pkunkbwok
    pkunkbwok 4 日 前

    I dunno, when I was in high school everybody would turn up at the mall on Friday evening (after dinner if they were gonna eat with their parents that night), to find out what was going on, what people were gonna do, who was having a party, etc etc. and to see people and be seen. It isn't like we couldn't have just used phones to hook up, but I guess the problem with just calling around is that it's deliberate; you have to have some idea of who to get in touch with, whereas if everyone's hanging out in the same place you'll pick up information you weren't actively looking for. Also the mall proper is a lot less proprietary than a Starbucks; if you hang out in a coffee shop for hours without buying anything they'll start giving you dirty looks. Anyway, if you were a kid in the 80s and 90s, the weekend started at the mall. n.n

  • SuperKing604
    SuperKing604 6 日 前

    oh god there are plenty of 3rd places, I like vox but sometimes you guys everything a problem.

  • Brian Lin
    Brian Lin 7 日 前


  • Gee Speller
    Gee Speller 13 日 前

    Glad these dumps are gone

  • Warren Mitchum
    Warren Mitchum 14 日 前

    It’s hard to say whether they are for or against malls.

  • Julio CG
    Julio CG 15 日 前

    Literally don't even have a "3rd place," never really did. This is weird and eye opening...

  • Emmanuel J. Okey I
    Emmanuel J. Okey I 17 日 前

    Malls tend to be close to other malls in nearby districts. The malls that are more luxurious tend to survive. Another thing is that people would rather drive longer distances to a mall that's further away when they are in the mood to spend money and go to the closer mall just to visit but not really spend.

  • Jonty Sherson
    Jonty Sherson 19 日 前

    my closest mall is close by train and walk or bus but i don't have a train station by me

  • Len Calimot
    Len Calimot 19 日 前

    The Mall here in the Philippines never run’s out of people!

  • Limitless 1
    Limitless 1 22 日 前

    This video has an agenda
    It is subtile
    But it is there !!!

  • Gerald Parker
    Gerald Parker 23 日 前

    Churches are an important social space. Many have programmes of various kinds during the week (studies, youth groups, prayer meetings, church banquet socials, etc.) One should take them into consideration.

  • Wayne
    Wayne 24 日 前

    I thought malls were originally designed to be living communities...

  • Kenneth Rosario
    Kenneth Rosario 25 日 前

    I can’t afford to go shopping and pay bills wtf how is this a surprised ????

  • Alejandro rodriguez
    Alejandro rodriguez 25 日 前

    What i will miss about mall is a the cheap food court.

  • Jesus Montes
    Jesus Montes 26 日 前

    The malls are the soon to be ghost towns well so long, farewell, goodbye

  • singergrrl77
    singergrrl77 27 日 前

    I definitely support my local coffee shops they are an excellent third-place to foster community conversation and a relaxing wonderful atmosphere where I feel calm and not overstimulated. Great job on this video

  • Benedict Dela Cruz
    Benedict Dela Cruz 27 日 前

    so dep . . . ?

  • Bipin Maharjan
    Bipin Maharjan ヶ月 前

    more than 3 in 4... what?

  • Zachery Alderton
    Zachery Alderton ヶ月 前

    How many years in mall business

  • thebookofgenises
    thebookofgenises ヶ月 前

    anyone else watch this at 2x speed? lol

  • Kunal Chatterjee
    Kunal Chatterjee ヶ月 前

    0:29 I heard you Bongo Cat :3

  • Joe mariconadas
    Joe mariconadas ヶ月 前 +1

    Suburbs "lacked quality"? THEN, EXPLAIN!!!! Why did people move to those suburbs IN MASSES. If the city centers were so good, why did they abandon them and moved out?? THEY HAD ENOUGH OF LOW QUALITY OF LIFE. Noise, dirt, ghettos, weirdos, traffic, crime and most of all SPACE. People moved to the suburbs to GET THE QUALITY OF LIFE, with a back yard, having their own house, peace and quiet and not being squeezed like sardines in a tight city environment.

  • Nate Morey
    Nate Morey ヶ月 前 +1

    It's their own fault, they basically banned young people, now it's coming back to bite them.

  • Tushar Chowdhury
    Tushar Chowdhury ヶ月 前

    Whats a mall

  • There's a Fly on your screen

    These malls were killing small businesses and now those small businesses are trying to save the malls.

  • nelson velasqueZ
    nelson velasqueZ ヶ月 前 +1

    You’re crazy if you online shop for clothes, except shoes

    • Robert Brandywine
      Robert Brandywine ヶ月 前

      Shoes, socks, underwear, jeans -- I actually buy most of my clothes online now.

  • David Tran
    David Tran ヶ月 前

    Malls will not be able to offset the social and consumer behavioral changes within America. As each year passes by, so will its numbers. Its death is inevitable. The third space the narration speaks of has been replaced by the virtual space. If you have any financial interest in malls, I recommend you get out while you still can.

  • VJ Rei
    VJ Rei ヶ月 前

    Strip clubs are amazing but expensive.

  • Lerd the Therd
    Lerd the Therd ヶ月 前

    i go to my local mall for some famous wok. it's literally my third place. (i has no friends.)

  • Zach Z
    Zach Z ヶ月 前 +1

    There are malls that are reachable by walking and public transportation. Monroeville Mall has bus service, and South Hills Village has nearby light rail service. These two malls are in the suburbs of Pittsburgh, PA.

  • Casper Guo
    Casper Guo ヶ月 前

    Just feeling lucky that in Canada we have got these things called the Community Centers

  • earthminus10
    earthminus10 ヶ月 前

    Replace them with awesome parks and natural settings for people and Wildlife

  • Steve Rants
    Steve Rants ヶ月 前

    I don't like the new malls because they don't have an indoor walking space and food court.

  • 00inwiththenew00
    00inwiththenew00 ヶ月 前

    where do kids go to hang out now that malls have disappeared?

  • Jade Damboise Rail
    Jade Damboise Rail ヶ月 前

    My social place is a gamer club. :3

  • Daniel Eames
    Daniel Eames ヶ月 前

    Sorry, but that is quite a boring video. I’d delete it.
    I feel for you if you just watched it too.

  • CzarJuliusIII
    CzarJuliusIII ヶ月 前

    The only malls worth visiting for "social" purposes these days are the mega malls with "Mills" as part of their name. Otherwise most malls are just inconveniences to be in.

  • William Funes
    William Funes ヶ月 前

    I hated the mall as a kid because I never had any money to buy anything. The thrift store on the other hand.....that's where me and some friends went to.

  • Bodhi KING
    Bodhi KING ヶ月 前 +1

    Good third place
    Church ⛪
    Local Bar
    Public Park /Beach
    Social Club

  • Partialkonsens
    Partialkonsens ヶ月 前

    It's interesting how essential music with plucked strings is to the atmosphere of most of Vox's videos

  • thatdude da_rrel
    thatdude da_rrel ヶ月 前

    3rd place = skate park

  • WhYsO SeRiOuSe
    WhYsO SeRiOuSe ヶ月 前

    My country Malaysia gonna face the same problem. we have shopping malls in every 10 miles.

  • Nicholas M
    Nicholas M ヶ月 前

    Skate Parks are the ultimate third places

  • J Hogue
    J Hogue ヶ月 前

    Sad, So Sad.😖

  • flawed1
    flawed1 ヶ月 前

    I like how you dismiss the Internet as a third-place simply by saying it “ can affect your mental or even physical health”. You didn’t even bother to say whether that affect was positive or negative. This video is lazy or at best presents information in a biased way ”

  • red black
    red black ヶ月 前


  • djwestbrook36
    djwestbrook36 ヶ月 前

    Oh I how much I hate the suburb

  • omirhan
    omirhan ヶ月 前

    8:30 am - 5:30 pm
    long hours

  • zzrog
    zzrog ヶ月 前

    I just went to the mall because we didn't have air conditioning growing up...

  • Mr Wolfers
    Mr Wolfers ヶ月 前

    Suburbia is a disease unique to the US and will hopefully be dealt with in the next half century. Until then I'll be enjoying my time in quite literally the rest of the world.

  • The Tactician
    The Tactician ヶ月 前 +1

    “Oh no...” is what I would say if I had any friends to go to the mall with.

  • Charge0Complete
    Charge0Complete ヶ月 前

    So, the National Mall is a short walk from Chicago??? What a DUMB example

  • Adriel Sjahfiedin
    Adriel Sjahfiedin ヶ月 前

    Malls in the U.S. SUUUUUUUUCKS. Indonesia and other Asian countries have incredible malls.

  • Mitsubishi F-2
    Mitsubishi F-2 ヶ月 前

    I have a solution for the US. Be like Ireland and have three to four pubs for each village, plenty of third places!

    • Hoàng Nguyên
      Hoàng Nguyên ヶ月 前

      Yikes. Everyone would be drunk as Phúc. Not to mention that guns are everywhere.

  • A Fuller
    A Fuller ヶ月 前

    This is ridiculous, malls are retail developments not third space community centers like the national mall. Malls collapsed due to high rents and predatory leases, check out the traffic at strip malls.

  • Orion Rodriguez
    Orion Rodriguez ヶ月 前

    During training at Starbucks they mention how they want this to be everyone's "third place" and they say it A LOT.

  • Tyler Myers
    Tyler Myers ヶ月 前

    Vox borders music?

  • TheRealUnconnected
    TheRealUnconnected 2 ヶ月 前

    You can walk to a mall if you live near the mall. You cant walk to the Nat mall if.you live far from it can you? :/

  • Peatman
    Peatman 2 ヶ月 前

    This video felt very lackluster. The narrator's voice is flat and unconvincing, too many of the visuals are slow motion and the choice of music is too close to uninspired mall muzak to be ironic. I was very interested in the subject from a sociological point of view but eventually I couldn't wait for it to be over.

  • Jose A
    Jose A 2 ヶ月 前

    "Dos Gringos" coffee shop is def not what my community needs.

  • MrAtlfan21
    MrAtlfan21 2 ヶ月 前

    If only we could convert these no longer used malls into centers for the homeless, oh wait that’s not to our immediate economic benefit nvm

  • JL R
    JL R 2 ヶ月 前

    We used to go to the mall to be seen, now we just open a app to do that

  • dragsigma
    dragsigma 2 ヶ月 前

    Talk faster

  • Alessandro Franzoni
    Alessandro Franzoni 2 ヶ月 前

    In Europe we have squares and the city-centers in general

  • Gpaderna
    Gpaderna 2 ヶ月 前

    We are proud that SM is 'IN' in our country. Without SM, Philippines maybe has the worst 'third place' in the world. We have the 4 malls which are in the Top 10 most biggest malls in the world. But these 4 malls are still have not enough space sometimes, due to our density of the People. Here, in every province only (state) there is 50 malls in average and every cities have 30 malls in average. Share ko lang😂. Pero proud🇵🇭🇵🇭

  • Myles432
    Myles432 2 ヶ月 前

    I’m good with staying on my phone and being in the internet. I mean it’s got everything am I wrong? Facebook makes you feel bad? I don’t think so.

  • Myles432
    Myles432 2 ヶ月 前

    I love the quality of these types of videos. Very educational, very informative.👌

  • Zeus Alexander
    Zeus Alexander 2 ヶ月 前

    Malls have had their run in the USA, but in developing countries they are doing good business and thriving. Just look at the Malls in Peru and Ecuador. They are also built the same way with the anchor stores and everything.

  • FaceAche
    FaceAche 2 ヶ月 前

    I have only 1 place😧

  • FaceAche
    FaceAche 2 ヶ月 前

    Just when my town gets a mall,theyre going to die😂

  • Vale65ntin
    Vale65ntin 2 ヶ月 前

    The voice of this guy makes me want to go to sleep

  • DCFunBud
    DCFunBud 2 ヶ月 前

    Malls are a collection of stores you don't want to shop.

  • DCFunBud
    DCFunBud 2 ヶ月 前

    The National Mall in Washington fostering community? Clearly, you have never lived in D.C. The Mall is an empty grassland with museums and monuments. People don't talk. They are either protesting or standing in line for admittance to an exhibit. No locals ever go there.

  • redranger2013
    redranger2013 2 ヶ月 前

    You know what’s a great third place, Church!

  • IrelandVonVicious
    IrelandVonVicious 2 ヶ月 前 +1

    I thought the malls we're closing because it's just full of illegals and getto people that show up for free A.C. and don't have money to buy anything all while keeping paying customers away. Maybe that's just California.

  • David Davis
    David Davis 2 ヶ月 前

    Basically malls like shopping center just saw their day come and go. Of course the teen problems many experienced didn't help.

  • mastergirl922
    mastergirl922 2 ヶ月 前


  • A S A P C A I L L O U
    A S A P C A I L L O U 2 ヶ月 前

    Parks and beaches make the ideal third space in my opinion. Nothing beats the great outdoors, especially since you don't have to buy anything or pay to get in.

  • A S A P C A I L L O U
    A S A P C A I L L O U 2 ヶ月 前

    The Third Space is a very interesting concept and makes a lot of sense to me. It's crazy to me that so many American suburbs were built without any consideration whatsoever for communal spaces. With the internet and video games continually isolating young people from each other, since kids stay home way more often, availability to third spaces needs to become a priority in how kids are raised.

  • George Washington
    George Washington 2 ヶ月 前

    Bea was right all along

  • Argon
    Argon 2 ヶ月 前

    Heh poor American people, in East and Southeast Asia there are malls everywhere.

  • DevTillDed
    DevTillDed 2 ヶ月 前

    does anyone know that music at 0:30

  • deckard163
    deckard163 2 ヶ月 前

    Anecdote of online vs "mall" shopping:
    Despite the hype online shopping accounts for less than 9% of sales. 91% is still bought in brick and mortar shops aka Malls,etc.
    Anyhow, for a time I started buying online like crazy until I realized I was being scammed. I bought a number of articles on Amazon, assuming they are cheaper...amazon is always cheaper right?.... Well, I just so happened to go to a certain anchor store at a mall, and found the same items in the store for A LOT less than what I paid for them on Amazon. My jaw dropped, and I now always go to the mall, and other stores FIRST before buying anything blindly on the internet, especially from Amazon. And what has happened is that it's been almost a year now, since I bought anything on the internet!
    Amazon was smart, because they did a sort of "lost leader" stradegy to get people to buy online, putting the prices way below their value to draw in customers. Once, Amazon gained a reputation for being cheap, and people just automatically trusted their prices, Amazon then raised their prices, as people would just blindly assume they were cheaper.
    In fact, this is no secret. Amazon admittedly LOST money for all of it's existence, UNTIL now...since now they have raised the prices..
    So have fun, spending more! CHECK THE PRICES!!!! You'll be surprised, they are sneaky bastards.

  • Z Jones
    Z Jones 2 ヶ月 前

    I am either at work making money, at home or on family activities with my wife and kids, or doing something with my Church. I don't have time or interest in the mall. Shopping is just another chore.

  • Christian Vidauri
    Christian Vidauri 2 ヶ月 前

    Interesting really to think about, my third place is my place of work which is McDonalds. Lol. But we have some new shopping centers opening up and maybe they might open a taco bell. 😍😍

  • Neave
    Neave 2 ヶ月 前

    Turn the malls into public greenhouses, gardens, and parks. Indoors.

  • David King
    David King 2 ヶ月 前

    I need a "third place". The lack of actual human interaction in my life (other than family) probably contributes to my anxiety and depression.

  • Babadook? More like BabaSHOOk

    But not every place has to be a social space or a place to have fun. I go to malls when I’m looking for a specific item and it’s as simple as that.

  • Aipe97
    Aipe97 3 ヶ月 前

    I think digital 3rd places can be pretty good, the problem is that stuff like Twitter and Facebook aren't really designed to be 3rd places, so they do a terrible job at it

  • FlowUrbanFlow
    FlowUrbanFlow 3 ヶ月 前

    How about we take after Japan and do more arcades and karaoke bars?

  • Skev Beats
    Skev Beats 3 ヶ月 前

    Libraries !!!

  • Al Tahir
    Al Tahir 3 ヶ月 前

    My 3rd place is at my place of work? The drama room at school

  • Levar Mitchell
    Levar Mitchell 3 ヶ月 前

    This video felt so condescending

  • Erik Emerölduson
    Erik Emerölduson 3 ヶ月 前

    My local mall is well and alive.

  • MrNeilTV
    MrNeilTV 3 ヶ月 前

    Jesus I’m sick of seeing things on this subject. Is the mall dying yes, shopping isn’t. I’ve notice the rise of boutique experience. People look for upscale private relaxing trips to characteristic and stylish stores. Nobody wants to go to over populated massive over packed malls. (Unless your going to Saks or Neimans)

  • Summer CandE
    Summer CandE 3 ヶ月 前

    Libraries? Parks? What about those

  • Dan Winton
    Dan Winton 3 ヶ月 前

    0:30 Toto, Africa

  • Scott Andrew
    Scott Andrew 3 ヶ月 前

    I enjoy the malls, the physical stores and personal shopping overall. The experience of seeing the merchandise and knowing what I am actually getting immediately will always be my preference. However shopping online has its own advantages no doubt.